Re:public is neither a design firm nor a research agency, but a “Think & Do” tank. Re:public’s clients range from companies, to educational institutions, to governments at both the national and regional levels. Together they take a systemic approach to understand and take actions for the better. For years they have been the leading practitioners in human-centered design and ethnographic studies in Japanese industry, and believe that the application of such practices can bring indigenous values and opportunities for change.
Having recognized the value of Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms to mature Japanese companies, the principals at Re:public led the effort to have it translated into Japanese in 2014. Further, to date they have brought together two cohorts of Japanese companies to participate in a year-long Serial Innovators Consortium, helping these companies implement Breakthrough Innovation practices. In addition, Re:public currently is leading the Innovators 100 Hiroshima program, an initiative focused on fostering a new generation of innovators for all companies in the vicinity of Hiroshima, regardless of size and industry.