The five insights of Breakthrough Innovation

  1. Three options exist at life cycle maturity: decline and exit, extended maturity, or renewal.
  2. Breakthrough Innovation is the path of renewal, an unanticipated move having significant, sustaining impact.
  3. Breakthrough Innovation is achieved by neither process nor random action; instead, it is the very human act of discovery.
  4. Serial Innovators repeatedly succeed at bringing Breakthrough Innovation to market; they exhibit rare, consistent patterns of mastery, including both vision and moving their organizations as positive, informal leaders.
  5. Successful executives and managers possess the insight to hire and develop Serial Innovators, provide them with necessary resources and time, and sustain an innovation-friendly culture.