Ideas + Leaders
Rethinking Innovation - Bruce Vojak
In this episode of the IDEAS+LEADERS Podcast, I’m joined by Bruce Vojak, innovation strategist, author, and Founder of Breakthrough Innovation Advisors. With more than 40 years of experience across engineering, executive leadership, academia, and boardrooms, Bruce helps mature companies break out of stagnation and build lasting resilience.
We dive into why innovation feels so difficult for established organizations — and why so many default to cost-cutting instead of the strategic renewal they actually need. Bruce breaks down the myths surrounding innovation, the fears that silently shape decision-making, and what leaders can do to create cultures that support experimentation and long-term thinking.
